Website SEO scores measure both technical and user performance on a site. Ranging from zero to one hundred, these scores include both on-page and off-page factors considered by search engines when ranking sites in SERPs.
Make checking your website’s SEO score easy using our free tool! It conducts a rapid SEO test, showing the number of tests passed, warnings or errors found.
On-Page SEO refers to optimizing content and HTML elements of a website in order to increase search engine rankings. This process typically includes optimizing title tags, meta descriptions, content and internal links in order to make it easier for search engines to comprehend your site and what it contains.
Onpage SEO should be at the heart of any successful search engine optimization strategy and should be prioritized by all businesses with websites. Not only will this ensure visitors remain on your site longer and engage with it better, but it will also increase visitor retention rates and engagement rates with it.
Content is key when it comes to on-page SEO; make sure that the keywords you want to target appear throughout your page.
This means incorporating keywords into the titles and URLs of blog posts, and making sure your pages are structured appropriately for mobile devices – using tools like Google’s PageSpeed Insights can help ensure they load quickly.
An essential element of SEO is selecting keywords to target, as this will maximize effectiveness of your efforts. Without it, they might not even work.
An effective place to start is brainstorming keywords used by potential customers when searching for your product, service or information online. This can be accomplished using tools such as KeywordTool.io or even simply understanding competitors’ keywords.
Your keywords should include words and phrases related to your business and customers’ needs, so they can be utilized within your content.
Use of keyword research tools such as Moz or Google’s Keyword Planner is the optimal way to uncover which terms are currently being searched for, providing access to search volumes and competition metrics for each term.
Link building is the practice of getting other websites to link back to your own, which can increase search engine rankings and attract referral traffic.
Links add credibility and authority to your content, signaling both search engines and readers that it belongs in this niche field. This can give an extra boost to SEO when linked from high-DA sites.
Link building involves reaching out to websites, blogs, and online publications with relevant content that feature your brand or products and asking for links back to your site as compensation. By connecting through these platforms with similar businesses in your niche market, you can also expand networking possibilities.
Build more links, and your domain authority will increase significantly – an indication of improved search engine ranking as well as potential traffic growth long after you complete an initial link-building campaign.
If you want to enhance the SEO score of your website, social media may help. With its unique platforms that facilitate engagement between visitors and posts on these social networks, this strategy can draw in newcomers while simultaneously increasing shares and likes for enhanced SEO rankings.
Today, seven out of ten Americans use at least one major social network such as Facebook, Instagram, Snapchat or Twitter. These platforms enable people to stay in touch with friends and family, share pictures and videos with them, engage in news content consumption and find entertainment; plus connect with brands.
Social media offers marketers another way of reaching their target audiences – in addition to traditional forms like TV, radio, print advertising, billboards, magazines or billboards. Digital marketers now utilize this medium for creating brand messages, product offers and consumer interactions while measuring results.